|eFair Classified Booklet is an offline monthly publication
contains various ads from sg.redad.com. Starting from
this full color booklet will be delivered to 80,000
households in a specific target area, like Ang Mo Kio, Bedok, Jurong, etc.
|For marketers seeking a niche and target
audience, the eFair Classified Booklet is your powerful
tool. It is specific and affordable. Most importantly,
it is extending its reach every month through our most
popular and free online classified and offline targeted
The key benefits of the eFair Classified Booklet:
Customers are more likely to keep our Classified Booklet
with your ad inside.
Many standalone flyers that are sent to residential areas
or offices are thrown away immediately. We compile many
SME's classified ads and flyers into one handy booklet,
which we distribute on a regular basis. In this way, customers
are more likely to keep it for future reference.
Cuts down distribution cost
Costs of distributing flyers are reduced considerably.
In the past, flyers had to be delivered separately, and
distribution constituted a major part of the costs in
direct mail marketing. Leveraging on our booklet, delivery
duplication is reduced and costs go down too.
Targeting specific areas
Some national ad media may claim to have a circulation
volume of 200,000, but the more copies they print the
worse it is for the SMEs because of the higher prices.
Most SMEs' operations are centralized in a specific
area; hence a majority of their ad fees is not being
effectively utilized.With the eFair Classified Booklet,
advertisers only pay the ad fees for their target areas,
and the ad content is more relevant to the readers because
all advertisers are nearby service providers.